ikhaya » iindaba » Fumana ezakho: Kwaye kuKhangelwa iMeshmer Mesmerizing 360 Brand Campaign yeWEBTOON

Fumana ezakho: Kwaye kuKhangelwa iMeshmer Mesmerizing 360 Brand Campaign yeWEBTOON


AlertMe
Iarhente yoyilo Inkampani kutsha nje kwenziwe iphulo le360 le I-WEBTOONON, iqonga elikhulu kakhulu leedijithali zeedigital eline-10 yezigidi zabafundi bemihla ngemihla. Ukujongwa ngokwandisa ubukho bebranti yaseKorea kwimarike yase-US, iphulo libalaseliswa yi: 60 indawo yomzekeliso womdlalo wasasazo nosasazo. Ukongeza, Kwaye iNkampani ivelise izinto ezinokuhanjiswa, eziOOH, ezedijithali kunye nezentlalo.

I-WEBTOON ibonelela abalandeli bencwadi yamahlaya kunye nabaculi ngamaqonga enembile okwenza, ukupapasha, kunye nokwabelana ngeehlaya zoqobo. Ukusebenza ngokuvelisa buzz kujikeleze inkonzo yabasebenzisi abatsha nabakhoyo ngoku, INkampani ijonge iphulo elithi "Fumana elakho" kwizixhobo ezinamandla zokubalisa amabali ze-WEBTOON, ngelixa ibhiyozela uluntu olwahlukeneyo, oluninzi olukhuthaza lona: abasebenzisi banokufikelela kumawaka amabali kwi naluphi na uhlobo ukusuka kuluhlu lwamagcisa - naninina, naphi na, kwaye simahla kwi-iOS kunye ne-Android.

Ifundwe njengeyona nto iphambili kuyo yonke iphulo, indawo yengoma, ekhokelwa nguMathe Hoffman weefilimu ze-HB, ithatha umgangatho we-premium ye-WEBTOON kunye namava athumela kuwo. Isiqwenga somdlalo bhanyabhanya siqala kunye nombono wasetyhini omncinci kwisiketshi ngaphambi kokuphambukela kwihlabathi lencwadi elihlekisayo, njengokuba iwebhu yababukeli itsalwa libali lakhe kusetyenziswa i-app yeWebTOON.

"Besifuna ukwenza umxholo womboniso ube ngumnqweno kunye nomdlalo bhanyabhanya kangangoko kunokwenzeka ukuze uveze izinto ezingapheliyo ezinikezelwa liqonga le-WEBTOON- nokuba ungumqambi okanye umhlekisi wencwadi yamahlaya okhangela ukufumana into entsha," utshilo uMlawuli weNkampani yokuBumba uYoshua USmith. "Sifumanise ukuba eyona nto idibanisa uluntu lwase-WEBTOON kukuthanda kwamabali amakhulu, ke ngoko sagxila kumkhankaso kwindlela oziva ngayo ngokuntywiliselwa kwibali elivuselelayo - xa umhlaba uwela kwaye ukulo mzuzu ubiwe, okanye uyayiqokelela nangaliphi na ithuba olifumanayo. ”

Kwaye inkampani yabadlali abadanisayo njengabasebenzisi beWEBTOON batyibilika kwihlabathi lamahlaya, abafezekiswa ngokudibana kweziphumo zekhamera kunye neVFX. U-Hoffman kunye no-DP uDavid G. Wilson badubule abadlali kwi-screen eluhlaza ngekhamera ye-Bolt, eyilelwe ukuhamba ngesantya esiphezulu. Iqokelelo loMdlalo weqonga woMbane waziswa ukuze uncede ukudala amaphupha ajikeleza ingqondo, kunye nomculo ophefumlelweyo wendlela oqulunqwe nguBeacon Street ukumilisela uhambo lwengqondo.

Nje ukuba ividiyo igqityiwe, Kwaye iNkampani yadibanisa uyilo ukusuka kuloo ndawo kunye neefotoot kunye nesazisi esishisayo seWEBTOON ukuhambisa iphulo elihambelanayo lokuprinta, i-OOH, idijithali kunye noluntu. Oku kubandakanya ukuvela kwimveliso ephambili kunye ne-3D uphawu lwephulo. NgokukaSmith, Kwaye Inkampani kunye neWEBTOON bakhethe ukugcina imiyalezo ilula ngokuvumela ababonakalayo ukuba bacule, kwaye bayeke abaphulaphuli bangenise ezabo izimvo, bedlala isiqubulo sephulo elithi "Fumana elakho".

"Siyathanda ukwenza amaphulo apheleleyo, ngqo nakumkhombandlela odibanisa ubuchule bethu bokucwangcisa uphawu, uyilo, kunye ifilimu, ”Uqukumbela uSmith. "Siyayiqonda imiceli mngeni yephulo lokufuna amabhongo njengale, ngokukodwa uphawu lwegama elijolise kumsebenzisi njenge-WEBTOON, eyakhiwe ngokujikeleza ababukeli abanomdla nabanokudibanisa amachaphaza. Ngethamsanqa, saba nentembelo epheleleyo kubathengi kwaye, ngokubaluleke kakhulu, izimvo zabo ezintle kunye nokuqonda ukwenza iphulo eliya kuvuyisa kwaye lijabulise abalandeli beencwadi ezihlekisayo. "

Umthengi: I-WEBTOONON

Iarhente: Kwaye Inkampani
UMlawuli wezoBunjineli: UJoshua Smith
Umvelisi: URichelle Rothermich
Abalawuli bobugcisa: UAnn inyanga, uPhillip Schorr
Inkampani yeMveliso: Iifilimu zeHB
UMlawuli: Matt Hoffman
UMlawuli wezoFoto: UDavid G. Wilson
Umvelisi oLawulayo: UJohn Beveridge
Umvelisi: Brad IsiNgesi
Umyili wemveliso: IJordani Ferrer
I-VFX kunye neNkampani yeMveliso yeZinto eziManyeneyo: Uqokelelo lwethiyetha yombane
Umvelisi: USabrina Harrison
Umphathi weVFX: UJoshua Guillaume
I-2D Incedisa: U-Andrew Siner, Ujala Saini
Abaculi beCG: UCorinne DeOrsay, uGreg Gutkin
Umhleli: Brian Raess
Umbala wombala: Nick Sanders
Uncedo lombala: U-Ale Amato
Uyilo lomculo / uyilo: Iitudiyo zesitrato iBeacon
Abaqambi: UAndrew Feltenstein, uJohn Nau
Umvelisi oLawulayo: uLeslie DiLullo
Umyili wesandi / Umxube: URommel Molina
Umncedisi wokuxuba: Mike Mike
Umvelisi oPhezulu we-SD / Umxube: Kate Vadnais
Malunga neNkampani:
Kwaye iNkampani yi los AngelesIarhente yokuyila esekwe ngokusebenza kunye nomxube ocebileyo wobomi obutsha kunye neempawu zentengiso. Ukusuka kubuchule bokuyila kunye nephulo elipheleleyo lokuprinta, idigital, intlalo, kunye neeprojekthi zokuhamba, umsebenzi wethu usekwe kukuqonda, ifuthe, ubungcali bokuyila, kunye nokuxabisa ukubalisa amabali.

AlertMe