Ikhaya » iindaba » IiColonie Garners ezimbini zeTelly yeeMbasa ye-Adert ​​ye-Vertical Ad Campaign
I-Porsche - Umkhankaso weNtengiso oMiyo-uMyili ophumeleleyo weTelly / I-Colonie

IiColonie Garners ezimbini zeTelly yeeMbasa ye-Adert ​​ye-Vertical Ad Campaign


AlertMe

The Forward-Thinking Approach and Full-Service Capabilities of The Chicago-Based Company’s Pioneering Social Media Division Earns Its Team Silver Wins for its ‘Use of the Vertical Format’ & ‘Creative Editing’ at 40th Annual Telly Awards

The Colonie’s work on Porsche’s vertical advertising campaign, ‘Curves,’ was recognized by this year’s Telly Awards with silver wins in the Social Media category for ‘Use of the Vertical Format’ as well as ‘Creative Editing.’ The Chicago-based editorial and postproduction company’s Social Media Director, Jimmy Helm and Creative Director Jennifer Moody, collaborated with Cramer-Krasselt on the project.

Helm and Moody were provided with a script and a pool of 16×9 footage and ran with it. They came up with a series of short videos that pushed the boundaries beyond the graphics approach that Porsche had previously taken in the social media space. The design team created a compelling visual story that maintains the high-end brand’s aesthetic.

“Bekunentsebenziswano kakhulu kunye nabenzi be-arhente,” utsho uHelm. “UJohn Doessel noJohn McKenzie bayamkela nyani ingcinga yokuphinda baphinde babone umxholo onokubonakala endaweni ethe nkqo kwaye babeke ukuthembela kwabo ekuqondeni kwethu nasekuyileni umxholo weendaba zosasazo ekhethekileyo. Banike mna noJennifer nam ithuba lokuba senze eyona nto siyenzayo, edala ukubonwa ngamehlo, umxholo ongalibalekiyo kuwo onke amaqonga, kwaye iphumelele iphulo losasazo lokuphumelela eliphumeleleyo lokuphumelela iPorsche. ”

UJames Helm, uMlawuli weeNtlalontle wezeNtlalontle, uColonie / eChicago

UMary Caddy uthi: "Ukwakha umxholo oqhutywa yincwadi ebalisa ibali elibonakalayo elibonakalayo kumajelo osasazo amafutshane kufuna indlela nendlela yokucinga eyahluke kakhulu kunokwenza izinto zoyilo zorhwebo," utshilo uMary Caddy. "Kuthatha ukulahla yonke into oyaziyo malunga nokubalisa amabali ngaphandle kwefestile kunye nokucinga ngaphandle kwebhokisi ukuyila eyona nto inomthelela kwiqonga ngalinye.

“Sijonga umyalezo kumthengi ngamnye ngombono omtsha kwaye sigxile ekwakheni umxholo othatha ithuba elivelileyo lamathuba athe anikezelwa yimithombo yeendaba zentlalo,” utsho uHelm. "Ubungcali beqela lethu elisebenza kolu hlobo lusenza sikwazi ukuhambisa umxholo ngokuqhubekayo onxibelelanisa neemarike zabaxhasi bethu. Ukubonelela ngeli nqanaba leenkonzo kuye kwaseka i-Colonie njengesixhobo sokuhambisa izixhobo ezikhula nomsebenzi weendaba ezentlalo. "

Iqela leColonie lisebenzise i-Adobe Premiere ukulungiselela ukuhlela, iAdobe Emva kweZiphumo zoyilo lokuhamba kunye neFlam yeVFX.

Malunga: iColonie:
IColonie yinto yokuwina esekwe eChicago esekwe kwi-Chicago, uyilo lwentshukumo, imbonakalo, kunye nokugqitywa kwendlu ngendlela engenamthungo kwinkonzo epheleleyo yokudala usasazo kunye nomxholo wedijithali obeka, ukonwabisa, ukwazisa, kunye nokushukumisela abaphulaphuli. Abathengi kuzwelonke nakwilizwe liphela, ezinje ngePorsc, iMcDonald's, Facebook, Samsung, Estee Lauder, Nintendo, Gillic, WalMart kunye nePepsiCo., Zimbalwa nje zentengiso ezibiza iqela elinentsebenzo leqela elinetalente ukuhambisa amabali okubonakalayo anyusa. amava wombukeli kwaye abaqhagamshele kwiimpawu zabo kumaqonga amaninzi.

IIMALI
Imveliso: I-Porsche
Isihloko: 'Ii-Curves'
Uhlobo: Imidiya yoluntu
Telly Awards: Social Video: Use of the Vertical Format – Silver Winner
Social Video: Editing – Silver Winner

Iarhente / uMthengi: uCramer-Krasselt
UMlawuli oMkhulu woBugcisa: UJohn McKenzie
Umshicileli oPhezulu: UJohn Doessel
Umdibanisi weMveliso: Kristin Vayda

Uyilo + Inkampani yokuHlela: IColonie, eChicago
Umhleli / Umlawuli weendaba zeNtlalontle: uJimmy Helm
UMlawuli wezoBunjineli: UJennifer Moody
UMveliso oyiNtloko: uMary Caddy
Umyili weGrafiki weNyathelo: UJeff Borowiak


AlertMe