ikhaya » iindaba » Into eyahlukileyo yokuThetha ngokuLula (kunye nenyaniso yokuba "yayicetyelwe ukuba ibeNwabisa") eNAB New York

Into eyahlukileyo yokuThetha ngokuLula (kunye nenyaniso yokuba "yayicetyelwe ukuba ibeNwabisa") eNAB New York


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Abasunguli be-arhente yentengiso yaseNew York bazakujoyina abameli beChannel yoNxibelelwano kunye no-Hewlett Packard Enterprise kwincoko malunga nohlobo olutsha lweearhente eziguqula intengiso.

UMZANTSI WE-YORK ENTSHA-Into eyahlukileyo enguMyili we-Tommy Henvey oyiNtloko kunye neQabane eliLawulayo uPatti McConnell uya kuthatha inxaxheba kwingxoxo yephaneli ekhethekileyo yokufumana indlela entsha yokudala intengiso esekwe kubelula kunye nokuthembela ku NAB Bonisa Inew York. UHenvey noMcConnell baya kudityaniswa noMlawuli oMkhulu wezeNtengiso wezoRhwebo kunye nesiCwangciso sokuHamba uClaire Avery kunye no-Hewlett Packard Enterprise oyiNtloko ye-Brand uMarissa Freeman kwiseshini ebizwa ngokuba yi-"Becingelwa ukuba Bonwabisa, "emodareyithwe ngu-Adweek Creative kunye noMhleli wezobugcisa uDavid Griner. Iseshoni icwangciselwe uLwesine, Okthobha 17 e2: 15 pm kwi Javits IZiko (Inqanaba 2).

Abo banqwenela ukubakho kulo msitho banokukwenza oko simahla ngokungena kwikhowudi ye-EP06 xa ubhalisela NAB Bonisa iNew York.

Umsebenzi omkhulu. Iziphumo ozivelisela imicimbi yabathengi bakho. Kodwa nantsi into, ukuba ufika njani apho imicimbi ngakumbi. Into eyahlukileyo yenye yohlobo olutsha lweearhente zenkonzo egcweleyo, eyasekwa kungekuphela kokuhambisa imiyalezo enamandla, eqinisekisayo, kodwa ukwenza oko ngendlela ebhetele. Kule seshoni, abasunguli be-arhente baya kudityaniswa nabameli boShishino lwezoNxibelelwano kunye no-Hewlett Packard Enterprise kwingxoxo malunga nendlela abantu abonwabileyo kunye nabaxhamli abonwabileyo bawenza kakuhle umsebenzi. Baza kunika ulwazi malunga nendlela abayilungiselele ngayo imeko apho wonke umntu eyinxalenye yenkqubo, wonke umntu enelunda ngokwenza into abayenzayo kwaye bonwabile nangakumbi ngokwenza le nto nabo.

Maqela

UTommy Henvey izisa ngaphezulu kweminyaka engamashumi amabini yamava, ngokusebenza njengoMlawuli weSigqeba sokuLawula kuMcGarry Bowen no-Ogilvy, uMlawuli weQela lokuYila kwiY&R kunye noMlawuli weBalobi eBBDO. Usebenze kububanzi babathengi: FedEx, Doritos, Mt. Umdaka, uPepsi, uLincoln, uVerizon, kwi-21 ye-Century, i-Citizens Bank, i-Thomson Reuters, i-Kool Aid, i-NASCAR, kunye ne-Time Warner Cable ukubiza abambalwa. Ungumyili wobugcisa obuhonjisiweyo, ekubeni efumene i-AICP, i-AndY, umnyhadala wefilimu, uClio, u-Effie, u-Emmy, uMnyhadala waseNew York kunye noMvuzo omnye. Uyayithanda into ayenzayo kodwa angathanda ukudlala indawo emfutshane yeeYankee, nangona amathuba okuba anciphe mihla le.

Patti McConnell Uchithe ngaphezulu kwamashumi amabini eminyaka esebenza kunye nabona shicilelo zidumileyo kwihlabathi kunye namashishini ehlabathi. Umsebenzi wakhe ubandakanye ukhenketho e-Ogilvy & Mather, apho ebesebenza njengoMlawuli we-Production NA kunye noMvelisi oLawulayo weAmerican Express, Coca-Cola, Ukutya Kraft kunye neXesha leWarner Cable, ukuqaphela ezimbalwa. UPatti ubambe izithuba ze-EP kuzo zombini i-BBDO kunye ne-JWT. Umsebenzi wakhe uye waqwalaselwa kwi-AICP, kwii-AndYs, kuMnyhadala weCannes Film, iiClios, Iziphumo, i-Emmys, uMthendeleko waseNew York kunye neBhaso elinye lamaBhaso.

UClaire Avery ngumrhwebi ophumelele kakhulu kunye nomakhi weempawu. Uqale kwi-Charter Communications kwi-2007 kwaye wakhawuleza wakhwela erenkini, ephumelela iMark kunye neCable Faxie amabhaso apha endleleni. Phambi kweCharter, wayekwiqela lokudala lokuthengisa kwi-AOL. Ungumfundi ophumelele kwiKholeji yaseBriar ePhole.

UMarissa Freeman ukhokele ukuphunyezwa kwehlabathi elitsha kwishishini le-HPE, elaziwa njengongeno oluphezulu kakhulu kulo lonke ixesha kwiiBrands zeNtengiso yeHlabathi eziBalaseleyo. Ubeka iliso kwintengiso yehlabathi, ukubhengeza, amajelo eendaba, intsebenziswano kumxholo, inkxaso-mali kunye namava ohlobo. Ngaphambi kwe-HPE, uFreeman wabamba isikhundla esiphezulu kwi-BBDO, DDB nakwi-Deutsch LA. Umsebenzi wakhe kwiDVDV kwi-Deutsch LA wamkhokelela kwi-Time Warner Cable njenge-SVP Brand Strategy. Ungumamkeli weMbasa ye-AMA yeMarker yonyaka kwaye kutshanje wabizwa ngokuba nguNye wabasetyhini kwi-100 yabaSetyhini kwiNtengiso yeNtengiso. Uphumelele kwiYunivesithi yaseMontclair State kwaye uye wenza izifundo kwiColumbia Business School nakwiYunivesithi yaseNew York.

imodareyitha

UDavid Griner Ubegubungele amanqwanqwa aphezulu e-Adweek yeminyaka ye-12. Ukongamela iqela eligubungela imikhankaso yokusika, iimveliso zokwenza izinto, ubuchwepheshe obuvelayo, iiarhente kunye nokubonisana. Ungumenzi odumileyo #AdweekChat Kubanjwe ngoLwesithathu ngamnye kwi-Twitter kunye nomsungathi we-podcast ye-Adweek "Ewe, mhlawumbi yiNtengiso," ebizwa ngokuba yi-podcast ebalaseleyo ye-2018 yi-Folio Award. Kwi-2018, wabizwa ngokuba nguNtatheli woNyaka ngumbutho oqeqeshiweyo osekwe e-UK kwiNtengiso.

Into eyahlukileyo ifumaneka eBrooklyn, eNew York. Ngolwazi oluthe kratya, fowunela i-929-324-3030 okanye undwendwele www.itssomethingdifsoci.com


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