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I-NAB bonisa iprofayili yaseNew York: UDan Rayburn


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UDan Rayburn

Usasazo lwe-Beat ye "2019 NAB Bonisa Iiprofayili zaseNew York ”luluhlu lodliwanondlebe neengcali eziphambili kwimizi mveliso eza kuba nenxaxheba kuyo NAB Bonisa ENew York (Oct. 16-17, 2019).

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UDan Rayburn uthathwa ngokubanzi njengoyena mashishini uphambili kwezentengiso nosasazo lweendaba kwi-on-line video. Kutshanje ndiye ndafumana ithuba lokudlan 'indlebe noRayburn, kwaye amava ayesisifundo sokuqhekeka kwimveliso yokusasaza kunye nekamva layo.

Ukuqala kodliwanondlebe, uRayburn walungisa umbono wam wokuba uyifumene into yakhe yokuqala ekusasazeni. “Andivelanga kushishino losasazo,” ucacisa watsho, “kodwa ndinje ishishini lokulungisa iikhompyuter, kwaye ndaqala ngothungelwano lwetekhnoloji yeendaba ngokusasaza ngengozi. Emva kokungena emkhosini, ndaphuma ndaba yinjineli eqinisekisiweyo yenkqubo yeemveliso zeApple. Ndanoxanduva lokuya kwindawo-yabathengi kwiindawo ze-NYC ukulungisa i-Apple esekwe nge-Apple eyayiphantsi kwewaranti ngu-Apple. Malunga nexesha elinye, kwi1995, iApple yaxhasa ngesiganeko esibizwa ngokuba nguMthendeleko woMculo weMacintosh New York [jonga umfanekiso apha ngasentla], ekwakukuqala kwam ukwazisa multimedia kwiwebhu. Umsitho wawuneklabhu ezimalunga neqela le-NYC edololela umculo ngexesha leentsuku ezininzi kwiwebhu. Kwi-1996, ineemodyuli ze-14.4 ezixhaphakileyo kwaye zisasaza itekhnoloji yeendaba esuka I-RealNetworks-IeNethiwekhi eziqhubela phambili-ezikwaziyo ukuvelisa ukusasazwa komsindo kufutshane nexesha lokwenyani, umsitho ukhule wafikelela kwishumi elinambini leeklabhu ezinentambo, usasazo malunga ne-300 band ngexesha leentsuku ze-5. Leyo yayiyintshisakalo yam yokuqala kunye nomqondo wokuhambisa umxholo wexesha langempela kubasebenzisi kwiwebhu, kwaye ndacinga ukuba likamva lomculo. Ndiyekile ukulungisa i-Apple gear ndanceda ekufumaneni inkampani evelisa i-webcasting.

Njengakweliphi na ishishini, iinjongo kunye nemiceli mngeni ziyaguquka ngokuhamba kwexesha, ngokusekwe kubaqhubi bezentengiso kunye nezithintelo. Xa ndisekwe kwi-Live On Line, ividiyo yayingekho, akukho mntu unebhendi ebanzi, kwaye kwakungekho iimveliso ezishelfini kunye neenkonzo ezenza ukuba ukubhengezwa kwewebhu kwenziwe. Ngokwenene ibubugcisa kunye nobuchule bokukwazi ukusasaza bukhoma kwiwebhu kwaye uyiqhekeze kunye. Namhlanje, akukho mntu ucinga kakhulu malunga nayo njengoko itekhnoloji ilungile, ingabizi, kwaye kulula ukuyisebenzisa. Nge-Globix, eyayikwelo xesha le-1998-2002 xa ividiyo yaqhuma ngokwenene kwiwebhu, abantu abaninzi baqala ukufumana unxibelelwano lwe-DSL, kwaye ukusasazwa kwevidiyo kuthathe inyani. Nge KwiMediaMedia.com, leyo yayiyinkampani yeendaba, ke injongo yayikukufundisa imakethi. Umceli mngeni uhlala uqinisekisa ukuba uyazi ukuba zeziphi iinkonzo ezifunwa ngumzi mveliso, indlela abafuna ulwazi ngayo nabathengi kwaye loluphi uhlobo lomxholo lubaluleke kakhulu kubo.

Okwangoku, kufuneka ndivume ukuba uninzi lwemibuzo elandelayo endandiyibuza uRayburn yayimalunga nezinto zokusasaza endinomdla kuzo. Umzekelo, ndimbuzile ukuba ukusasaza okuya kuthi ekugqibeleni kuthathe indawo yosasazo lwendabuko. Waphendula wathi: "Umntu akabambeki omnye. Bayazincoma. Zombini iindlela zokuhambisa ividiyo kubasebenzisi ziya kubakho. Imalunga nokusebenzisa itekhnoloji elungileyo ukuhambisa ividiyo efanelekileyo, kumsebenzisi ofanelekileyo, kwisixhobo esifanelekileyo, kunye nenqanaba elichanekileyo lamava. Itekhnoloji enye idla ngokuhlala kwenye. Ithiyori yotshintsho olucetywayo ihlala ibukeka ngakumbi kunokuba isisombululo sisetyenzisiwe. ”

Ndavuya xa ndafunda ukuba, ngaphandle kokuba yenye yeentshatsheli ezinkulu zokusasaza imithombo yeendaba, uRayburn akathengi intsomi yokuba ukusasaza ekugqibeleni kuya kubeka imithombo yeendaba ezibonakalayo phakathi kweeficionados zeklasikhi yefilimu kunye nakumabonwakude. Ewe, xa ndambuza ukuba ezi ndlela zimbini ziya kuqhubeka zikho, impendulo kaRayburn yayingathandeki. “Ngokuqinisekileyo. Abasebenzisi baneemfuno ezahlukeneyo kunye nezinto abazithandayo ekukhetheni umxholo kunye nendlela abazisebenzisa ngayo. Kwabanye, bafuna imithombo yeendaba ezibonakalayo kwaye inikezela eyona nto ilungileyo. Abanye bangakuvuyela ukuthengisa umgangatho ukuze kube lula. Kwaye iimodeli zeshishini zahlukile kuzo zonke simahla (i-AVOD), ubhaliso (i-SVOD), ukuhlawula indawo yokurenta, ukuhlawula ukuba neyakho (ukhuphelo lwedijithali) kunye namajelo osasazo. Akukho sizani sinye esifanelekileyo kubo bonke abathengi kwaye ukhetho yinto elungileyo. "

Ndaye ndabuza uRayburn ukuba ngaba zibona naziphi na iinkampani ezintsha ezinika ezona qonga liphezulu lokusasaza, njengeNetflix, iAmazon Prime, kunye noHulu, naluphi na ukhuphiswano olunzima kwikamva. "Xa uthi 'ukhuphiswano,' iinkonzo ezininzi azenzi kukhuphiswano. Ezinye zisasazwa bukhoma, ezinye zifunwa, kwaye zombini zimbini. Ezinye zijolise kakhulu kumxholo wosapho, ezinye kwizinto zokuqala kunye nezinye ezijolise kwimidlalo. Kodwa abo kufuneka bajonge ngokuqinisekileyo i-Disney +, i-Apple TV +, NBC, I-HBO Max, kunye neQuibi. Onke anezingxobo ezinzulu, iidola ezinkulu zokuthengisa ezinokuchitha kunye neendlela ezininzi zokuphucula iinkonzo. "

Ukuthetha ngokuthembisa abasandula ukufika kushishino lokusasaza, ndibuze uRayburn ukuba ucinga ukuba ngamathuba okuphumelela kweenkonzo ezizayo zokusasazwa ezaphuhliswa yiDisney kunye neWarner Brothers, kwaye ukuba iWarner Brothers ingakuthintela na ukungaphumeleli kwenkonzo yabo yoLondolozo lweeNkcukacha eziBalulekileyo. “Ayisiyonto ithelekiswayo phakathi kweenkonzo,” wandixelela. “Inkonzo yokuGcina iVimba ekhawulezileyo yayingumxube weefilimu, iinkqubo zeTV, kunye nemiboniso bhanyabhanya kamabonakude owenziwe kwilayibrari eWarner Brothers. Yayingengomxholo omtsha abathengi ababejonge, kwaye yayifumaneka kwiRoku kunye nakwibhrawuza. I-Warner ngoku inabaphathi be-AT & T kwaye inkonzo entsha ebizwa ngokuba yi-HBO Max iya kubandakanya iiyure ze-10,000 zomxholo weprimiyamu. Yenzelwe ukusungulwa entwasahlobo ye-2020, kwaye okwangoku asazi amaxabiso okwangoku, kodwa inkonzo, ixhaswe yi-AT&T ngomxholo we-HBO, kuza kufuneka abathengi abanomxholo bafuna ukukubukela. ”

Nguluphi uhlobo olwalusisiko e NAB Bonisa kwaye NAB Bonisa ENew York, uRayburn uza kwenza intetho yakhe ngo “Suku lweNgqungquthela” ngazo zombini iintsuku zesiganeko sika-Oktobha. “Ndiqale ubambiswano lwam ne-NAB ukuvelisa iiNgcawu zokuSasaza ezitsha kwimiboniso yabo eLas Vegas nakwisiXeko saseNew York kwi2018. Umboniso ubonakalisa izithethi ze-100 ngaphezulu kweentsuku ezimbini ngeetreyini ezimbini kwaye unolungelelwaniso olukhulu lwezithethi kunye nabasasazi abanjenge-CBS, Amazon, Hulu, NBC, I-WarnerMedia / HBO, i-Sling TV, i-FOX Sports, i-Disney, i-NFL njl. Umsebenzi wam kukuvelisa umxholo omkhulu ukunceda ukufundisa, ukwazisa kunye nokuxhobisa abasasazi, abapapashi, amaqonga e-OTT, abathengisi kunye nabanye kwiimodeli zokwenza imali kunye netekhnoloji ye-OTT.

"Ingeniso ye-OTT yehlabathi iya kufikelela kwi-129 yezigidigidi ze-2023. Nokuba yintengiso (AVOD), intengiselwano (TVOD), okanye ubhaliso (i-SVOD), ukukhetha ukhetho lokwenza imali ngendlela eyiyo kunye nokufunda indlela yokuyisebenzisa ngempumelelo kwisixhobo esinezinto ezininzi, inkqubo ye-ecosystem eqhutywa liwebhu icela umngeni. Lo mboniso ufundisa ababekhona ukuba bangenza njani ngendlela yokufumana ngokuthe ngqo kubathengi (i-DTC) iminikelo kwaye beve indlela ezinye iinkampani ezinkulu emhlabeni ezenza ngayo imali kwilayibrari yazo yevidiyo kunye nokwakha ubudlelwane bohlobo nabathengi babo. Kwangelo xesha, abathengi balindele ukuba ividiyo ibe yeyona nto ilungileyo kwizixhobo zabo nakwiiTV, nangaliphi na ixesha. Iiplatifom ze-OTT kunye nabasasazi bayaqhubeka nokucela umngeni kwaye ngokuqhubekayo baphucula ukuhamba komsebenzi wabo wevidiyo ukunika abaphulaphuli babo amava afanelekileyo okubukela. Ke ngoko sigubungela yonke into abayidingayo malunga nokuqulatha imixholo, ukuhambisa iikhowudi, ukuphatha amajelo eendaba, ukudlala kwakhona, njalo njalo, konke kuvela kumashishini akhokelayo kwiingcali. "

Ndigqibe udliwanondlebe lwam noRayburn ngokumbuza ukuba zithini izicwangciso zakhe ngekamva. Impendulo yakhe ityhila ubunjani bakhe. "Umsebenzi wam kukwabelana ngolwazi, nokuba lube kwibhlog yam, embonisweni, namalungu eendaba, kumabonwakude enza udliwanondlebe, njl njl, njl njloko ndizama ukuqaphela ngamathuba ahamba kwindlela yam evumela ukuba ndenze loo nto ngendlela ebhetele. Kungenxa yoko ndibhala inombolo yam yefowuni kwiphepha lasekhaya le-blog (i-917-523-4562), kwaye ndiphendula zonke iifowuni. Awusoze wazi ukuba uza kuthetha nabani, ngamathuba abonakalayo ngokwawo, okanye iindlela onokuthi uncede ngazo abanye, nto leyo iza kuthi iwuncede wonke umzi mveliso ukhule. ”


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Doug Krentzlin

Doug Krentzlin

Umbhali at Sasaza Beat
U-Doug Krentzlin ungumdlali, umbhali, kunye nefilimu kunye nomlando-mlando we-TV ohlala eSiliver Spring, MD kunye neekati zakhe uPherher no-Miss Kitty.
Doug Krentzlin